Course curriculum

  • 1

    Introduction to Product Marketing

    • Learning Outcomes

    • Introduction to Product Marketing

    • How to create and share a survey

    • CRM and Marketing Automation Tools

    • Product Marketing Fundamentals

    • Quiz 1

  • 2

    Understanding Pricing & Business Model.

    • Learning Outcomes

    • Understanding Pricing and Pricing Models

    • Understanding Pricing and Pricing Models [Presentation]

    • Quiz 2

  • 3

    Exploring Objective Key Results (OKRs).

    • Learning Outcomes

    • Introduction to OKRs

    • Exploring OKRs

    • Quiz 3

  • 4

    Live Coaching Session

    • Reinforce Your Learning

    • Class Recording

  • 5

    LinkedIn Optimization Session

    • LinkedIn Optimisation 1

    • LinkedIn Optimisation 2

    • LinkedIn Optimisation 3

    • LinkedIn Optimisation 4

    • LinkedIn Optimisation 5

    • LinkedIn Optimisation 6

    • LinkedIn Optimisation 7

    • LinkedIn Optimisation 8

    • LinkedIn Optimisation 9

    • LinkedIn Optimisation 10

    • LinkedIn Optimisation 11

    • LinkedIn Optimisation 12

    • LinkedIn Optimisation 13

  • 6

    Introduction to Personas.

    • Learning Outcomes

    • Introduction to Personas

    • Introduction of Personas

    • Quiz 4

  • 7

    Positioning and Messaging.

    • Learning Outcomes

    • Positioning and Messaging

    • How to use Canva in Messaging

    • How to use Medium as a Messaging tool

    • Introduction of Position and Messaging

    • Quiz 5

  • 8

    Go-to-Market.

    • Learning Outcomes

    • Go-to-Market

    • Timing Your Product Launch

    • Go-To-Market [Presentation]

    • Assignment

  • 9

    Ooops Please Complete Your Payment

    • Complete Your Payment!

  • 10

    Case Study

    • Work on your Case Study.

  • 11

    What is Sales Enablement?

    • Learning Outcomes

    • Sales Enablement

    • Sales Enablement [Presentation]

    • Assignment

  • 12

    Introduction to Onboarding.

    • Learning Outcomes

    • Customer Onboarding

    • Customer Onboarding [Presentation]

    • Assignment

  • 13

    Analysis and Optimization.

    • Learning Outcomes

    • Analysis and Optimization

    • Analysis & Optimization

    • Quiz

  • 14

    Communication.

    • Learning Outcomes

    • Communication

    • Communication [Presentation]

    • Assignment

  • 15

    Capstone Project

    • Utiva Capstone Project

  • 16

    Sharpening your Skills

    • Welcome to the Jobberman x Utiva Employability Program

    • Sharpening Your Soft Skills

    • Welcome to the SkilledUp Life UK x Utiva Employability Program

    • Practice What You Have Learnt So Far.

  • 17

    We Would Love Your Feedback!

    • Student Feedback