Course curriculum

  • 1

    Introduction to Product Marketing

    • Learning Outcomes

    • Introduction to Product Marketing

    • How to create and share a survey

    • CRM and Marketing Automation Tools

    • Product Marketing Fundamentals

    • Quiz 1
  • 2

    Understanding Pricing & Business Model.

    • Learning Outcomes

    • Understanding Pricing and Pricing Models

    • Understanding Pricing and Pricing Models [Presentation]

    • Quiz 2
  • 3

    Exploring Objective Key Results (OKRs).

    • Learning Outcomes

    • Introduction to OKRs

    • Exploring OKRs

    • Quiz 3
  • 4

    LinkedIn Optimisation Session [Mid-term]

    • Mid-Term

    • LinkedIn Optimisation I

    • LinkedIn Optimisation II

    • LinkedIn Optimisation III
  • 5

    Introduction to Personas.

    • Learning Outcomes

    • Introduction to Personas

    • Introduction of Personas

    • Quiz 4
  • 6

    Positioning and Messaging.

    • Learning Outcomes

    • Positioning and Messaging

    • How to use Canva in Messaging

    • How to use Medium as a Messaging tool

    • Introduction of Position and Messaging

    • Quiz 5
  • 7

    CV Review/Portfolio Building Session [Mid-term]

    • Lets Work On Your CV

    • Class Recording
  • 8

    Go-to-Market.

    • Learning Outcomes

    • Go-to-Market

    • Timing Your Product Launch

    • Go-To-Market [Presentation]

    • Assignment
  • 9

    Ooops Please Complete Your Payment

    • Complete Your Payment!
  • 10

    Case Study

    • Work on your Case Study.
  • 11

    What is Sales Enablement?

    • Learning Outcomes

    • Sales Enablement

    • Sales Enablement [Presentation]

    • Assignment
  • 12

    Introduction to Onboarding.

    • Learning Outcomes

    • Customer Onboarding

    • Customer Onboarding [Presentation]

    • Assignment
  • 13

    Analysis and Optimization.

    • Learning Outcomes

    • Analysis and Optimization

    • Analysis & Optimization

    • Quiz
  • 14

    Communication.

    • Learning Outcomes

    • Communication

    • Communication [Presentation]

    • Assignment
  • 15

    Capstone Project

    • Utiva Capstone Project
  • 16

    Sharpening your Skills

    • Welcome to the Jobberman x Utiva Employability Program

    • Sharpening Your Soft Skills

    • Welcome to the SkilledUp Life UK x Utiva Employability Program

    • Practice What You Have Learnt So Far.
  • 17

    We Would Love Your Feedback!

    • Feedback Survey