Course curriculum

  • 1

    Introduction to Product Marketing

    • What is Product Marketing

    • Class Recording

  • 2

    Understanding Pricing & Business Model.

    • Developing Dynamic Pricing Structure.

    • Class Recording

    • Assignment

  • 3

    Understanding Pricing & Business Model contd.

    • Pricing and packaging roadmaps.

    • Class Recording

  • 4

    Exploring Objective Key Results (OKRs).

    • Reporting, Communication and Product Marketing Metrics.

    • Class Recording

  • 5

    Introduction to Personas.

    • How to Develop Personas the Right Way.

    • Class Recording

  • 6

    Learn from your Peers

    • Brainstorming Session

    • Class Recording

  • 7

    LinkedIn Optimisation Session [Mid-term]

    • Optimising Your LinkedIn for Attracting Opportunities

    • Class Recording

  • 8

    Positioning and Messaging.

    • Overview and Fundamentals of Positioning.

    • Class Recording

  • 9

    Positioning and Messaging contd.

    • Understanding Messaging.

    • Class Recording

  • 10

    Go-to-Market.

    • Go-to-Market Overview and Process.

    • Class Recording

  • 11

    Case Study

    • Work on your Case Study.

  • 12

    Communication.

    • Importance of Communication.

    • Class Recording

  • 13

    What is Sales Enablement?

    • Creating a Sales Playbook from Scratch.

    • Class Recording

  • 14

    Learn from your Peers

    • Brainstorming Session

    • Class Recording

  • 15

    CV Review/Portfolio Building Session [Mid-term]

    • Lets Work On Your CV

    • Class Recording

  • 16

    Introduction to Onboarding.

    • Customer Onboarding Coursework.

    • Class Recording

  • 17

    Analysis and Optimization.

    • Analysis Fundamentals.

    • Class Recording

  • 18

    A/B Testing.

    • Cohort Analysis Coursework.

    • Class Recording

  • 19

    Learn from your Peers

    • Brainstorming Session

    • Class Recording

  • 20

    Sharpening your Skills

    • Welcome to the Jobberman x Utiva Employability Program

    • Sharpening Your Soft Skills

    • Welcome to the SkilledUp Life UK x Utiva Employability Program

    • Practice What You Have Learnt So Far.

  • 21

    We Would Love Your Feedback!

    • Feedback Survey